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Floris Knol
NLEN

An agent picks a name and finds a domain for it

A pencil drawing of a robot hand holding a long list of names, with one of them circled.

A product needs a name, and the name needs a .com that is still free. That is dull work with many small checks. Exactly why I let an agent do it.

What the agent did

Jens, my software agent, was asked to find a name for a new demo. On 18 October he checked 32 candidates in one run. For each name he asked the registry itself whether the .com already existed. Some were taken, some were free. Then came a recommendation, with the free names in a list. FaceVouch was one of them.

A name I had thought of myself, in the singular form, turned out to be registered since 2015. Such a check costs an agent a fraction of a second per name. A person looks for hours.

Where the line was

The agent was allowed to check entirely on his own. Registering was different. For the first domains the agent said he would not register without my yes, and I did it myself, for example for nonstopworker.com.

After that the work went back to the agent: pointing the addresses at the server, arranging a certificate and publishing the site. It is live now, with a certificate until 16 January 2027.

What changed this week

Within the 250-euro starting capital, an agent can now also buy a domain himself. The limit sits in the tool he buys with, not in an instruction. A domain costs a few euros a year, so it fits easily within the amount. The ceiling for a single order still applies.

What you take from this

  1. Let an agent do the searching: many names, one source, one list.
  2. Check at the source, the registry, not through a search engine.
  3. Keep buying and checking apart while you are building trust.
  4. Then let the agent do the technical steps you can undo.

Which choice in your organisation consists of a hundred small checks and one decision? I am happy to spend a day on that with you, during an Expert Day.

All pieces

See also