The Autonomous AI Company
with Sawasara, from one salon to a beauty empire
Expected end of 2026, as an e-book in English and Dutch, and as an English audiobook.
The sequel to From Zero to AI Agents That Do The Work. Book 1 ends with the sketch of an autonomous organisation with a goal, a budget and a memory. Book 2 starts there and is entirely about such a company: a worldwide beauty company run by AI.
The company in the book is Sawasara. It is the use case of the book: an example company that starts with one Asian beauty salon and grows into a worldwide beauty empire.
To Sawasara
What it will contain
The design
Sawasara on one page: the goal, the roles, the memory, the boundaries, and what people do and what the agents do.
The salon
Premises, staff, treatments, payments and permits: how agents set up the first real salon and keep it running, checking one another as they go.
The empire
From one salon to more locations, own brands and products, regions and the world. Each step only once the previous one has proven to work.
Book and company hold each other up
The book describes the company
Every chapter is a piece of Sawasara: the design, the roles, the salon, the money, the growth. The book is the manual the agents will later read themselves.
The company proves the book
A design is only worth something if it works. Sawasara is the test: what is in the book has to hold up in a real salon with real customers.
Want to know when it is out?
The book is still in development. Register to hear when its contents and format are settled.